Be Curly shampoo

Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

USAGE: Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.