Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.
SUITABLE FOR
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair
AROMA
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.
Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.
BRIGHTEN: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
STRENGTHEN: Helps restore and repair fragile, blonde hair
• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan
USAGE Massage into wet hair. Leave on for 1 – 3 minutes, depending on the desired amount of neutralizing. Rinse thoroughly. Toning results can vary.
To neutralize brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.
REGIMEN
• Step 01. Pre-cleanse hair with Aveda Botanical Repair Bond Building Pre-Shampoo Treatment .
• Step 02. Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo
• Step 03. Condition with Botanical Repair Strengthening Conditioner (or alternate with Intensive Strengthening Masque LIGHT OR RICH weekly or as needed)
• Step 04. Protect from heat styling (up to 450º F) With Botanical Repair Strengthening Leave-in treatment.
• Step 05. Smooth and create hold with Botanical Repair Bond-Building Smoothing Stylibg Cream.,
• Step 06. At night, apply Botanical Repair Overnight Serum.
